16:9 or 9:16? - Karl Louis

Horizontal or vertical – 16:9 or 9:16? What is your preferred video format?

In my opinion the new vertical format 9:16 can be useful for teasers, fun videos or portrait. The viewing experience is limited and does not correspond with our natural vision. I get quite fast tired in 9:16 but there are literally billions of people staring at their mobiles in vertical mode thanks to apps like TikTok and Instagram Reels. I don’t use Chinese TikTok and don’t really like Instagram but I do have some vertical video clips available and keep adding more in time.

Let’s look at one example – OMG with Francesca Felucci. We recorded this in Sardinia at a marble quarry. Francesca was nicely tanned and wore a sexy OMG bikini and high heels.

Here’s one of the vertical clips as you can find it on my Instagram:

Let’s compare it to the 16:9 trailer below.

Watch both clips on your smartphone and/or big monitor in “full screen”. Which version do you like better, 16:9 or 9:16, horizontal or vertical?
Don’t forget to turn your mobile 😉

Just in case you would like to see the full-length video, it will be soon available again for 1 year in my members club – JOIN NOW!